Golf content, strategy & production

Content that looks good. And has a job to do.

I help golf clubs, venues and golf businesses turn what makes them special into useful content, combining social strategy, professional video, drone filming, photography and a creator’s understanding of what golfers actually stop and watch. I’m UK based and available for projects across the country.

How I can help

Strategy through to delivery.

Some businesses need a great film. Others need to work out what to say, who to say it to and how social media can support bookings, footfall or brand awareness. I can work at either end, or across the whole journey.

Social Strategy

Channel reviews, audience and opportunity analysis, content pillars, practical content plans, KPIs and a clear operating rhythm.

Video & Social Content

Short form Reels, product and service stories, staff led content, professional edits, voiceover and creator style video.

Drone & Photography

Golf course flyovers, hero films, vertical social assets and high resolution aerial and ground level photography.

Coaching & Support

Helping your existing team become more confident and self sufficient, with ongoing support for the more complex filming and edits.

Case study 01

Portsmouth Golf Centre

From underused social channels to a clear content strategy, a more capable in house team and measurable audience growth.

Strategy • Coaching • Content • Results

Turning a great golf business into better social content.

I originally used Portsmouth Golf Centre as a filming location for Weekend Tour Pro. Having got to know the business, I felt their social channels were not showcasing the strength of their facilities, services, people and expertise.

I approached the team, carried out a deep dive into their social presence and created a strategy pack covering their strengths and opportunities, content pillars, posting rhythm, KPIs, risks, a three month plan and practical concepts they could put into action.

The aim was never simply more views. The strategy connected content to outcomes including driving range usage, retail footfall, lessons and custom fitting bookings. I then helped implement the approach, created a social media brand pack, coached the colleague running their channels and continued to support the more complex videos and edits.

1,032Instagram starting point
2,777Instagram followers
+169%Instagram audience growth
2.2k → 2.6kFacebook followers

Growth shown from the March 2024 baseline.

01ResearchStrengths, audience, baseline and opportunities
02StrategyContent pillars, cadence, risks and KPIs
03EnableBrand pack, coaching and reusable formats
04DeliverComplex filming, editing and ongoing support
Case study 02

Milnathort Golf Club

Golf specific aerial storytelling designed to show the course from the perspective of the golfer who might want to play it.

Why work with me?

A creator who thinks like a business.

I understand golf because I play it, review it and make content about it every week. I understand content because I have built Weekend Tour Pro around the questions and stories everyday golfers care about.

Alongside that, I work professionally as a Programme Manager, with experience in business strategy, business cases and complex change, and hold a degree in Business Management. So I am as comfortable discussing objectives, customers, measures and implementation as I am planning a drone flight or editing a Reel.

  • Golf specialist rather than a generic production company
  • Strategy and commercial thinking as well as creative delivery
  • Creator experience across long form and short form content
  • Professional equipment and editing workflow
  • UK based and available for projects nationwide
  • UK CAA Operator and Flyer ID holder

What could better content do for your golf business?

Tell me what you are trying to achieve. Email weekendtourpros@gmail.com or send me a DM on Instagram and I’ll help work out the content that would actually be useful.